Introduction

Why is it that the same product is sold with minimal losses in one supply chain but is written off after only a few days in another? In 2026, the difference is increasingly determined not by the quality of the product when it leaves the production facility, but by how long it retains its characteristics during storage and transportation. Freshness is no longer a momentary condition—it has become a manageable parameter that can be extended, accelerated, or lost depending on the technologies being used.