Consumer Demands and Selection Factors for Deli Products

The purpose of the study:
The purpose of this study is to study the habits, preferences and decision-making factors of Uzbek consumers who consume delicatessen products. The research will determine the attitude towards price, quality and brands of delicatessen products, as well as what types of products are in demand. This information provides important information about consumer behavior for manufacturers and marketers of delicatessen products.

Interest in Deli Products Among Uzbek Consumers: A Choice and Behavioral Analysis

Delicacy products are known worldwide as exclusive and high-quality foods. These products are usually distinguished by high prices, rarity and special preparation method. It can be seen that the demand for delicatessen products in Uzbekistan has been increasing in recent years. Consumers are looking to add new flavors and enriching ingredients to their meals. This article analyzes how interest in delicatessen products is developing in the Uzbek market, which factors influence consumer purchasing decisions.

Increase in demand for delicatessen products:

As Uzbekistan's economy grows, so do consumer tastes and preferences. Although the demand for traditional dishes is high, the role of delicatessen products is increasing. Products such as specialty meats, premium cheeses, seafood and desserts are increasingly available to a wider consumer audience. According to the results of the survey, consumers buy delicatessen mainly for holidays and special events. Most of them pay great attention to high quality, and the uniqueness and taste of the product are very important to them. At the same time, the group buying delicatessen products for everyday meals is also growing.

Consumers pay attention to several main factors when choosing delicatessen products:

Quality:

High-quality products are the most important factor for consumers. Products that are organic or natural are more in demand.

Price:

The high price of delicatessen products may be a deterrent for some consumers, but high-income consumers see price as the price to pay for quality.

Origin:

The origin of the product, for example, its import, increases its value. Italian cheeses or French meat products are in great demand by consumers.

Brand:

Well-known brands give consumers confidence and quality assurance. According to the results of the survey, consumers often choose well-known and premium brands.

The popularity of delicatessen products and marketing campaigns make them popular among the general public. Most of the respondents mentioned that they use delicatessen products during holidays or when preparing a special meal for guests. On the other hand, some consumers buy these products as gifts, which shows that delicatessen products are perceived as luxury gifts. Interest in delicatessen products continues in the Uzbek market, and there are new opportunities for manufacturers and distributors in this area. To increase the sales of these products, it is necessary to develop marketing strategies taking into account the needs and preferences of consumers. Local manufacturers can also focus on producing quality delicatessen products. A wide range of domestic and international delicacy products, high quality standards and interesting offers for consumers help to strengthen the position of these products in the market. In addition, delivery of delicatessen products to consumers is becoming easier through new technologies and online trading platforms, which may spur market growth.

Summary:Deli products are gaining more popularity in Uzbekistan, and this is due to consumers' interest in richer and more varied dishes. The increase in demand for these products shows the importance of factors such as product quality, price and origin. In the future, the market for delicatessen products is expected to expand further, as consumers aim to make their meals more special and richer.

Also, new techniques in the preparation of dairy products, such as smoking or mixing fat with spices, are changing the eating habits of consumers and increasing the role of dairy products as raw materials. This article will highlight the wide range of possibilities for unusual preparation of dairy products, combinations and creation of new flavors.