Fresh Insider Agency conducts personal surveys as a method of quantitative research.
Personal surveys provide flexibility in adapting the approach to respondents. Interviewers can more flexibly respond to answers and behavior, which can be important for obtaining additional information or clarifications.
Face-to-face communication allows for a more direct and personal connection with respondents, fostering greater openness and honesty in responses.
Interviewers have the opportunity to clearly explain questions, clarify uncertainties, and ensure the correct completion of the questionnaire, helping to adhere to data quality standards.
Fresh Insider Agency conducts the following types of personal surveys:
Personal surveys using a formalized questionnaire:
- This method involves using structured questionnaires where questions are predefined and provided to the interviewer.
- The interviewer conducts the survey following a strictly defined structure of questions and answers, ensuring data standardization.
- This methodology allows for obtaining quantitative data and easily analyzing the results.
- This means conducting surveys directly at the points of product sale or at customer branches, which may include stores, offices, or other business locations.
- Conducting surveys in these locations can be useful for obtaining feedback from customers interacting with the company's products or services.
It's important to note that personal surveys can be conducted manually (e.g., paper questionnaires) or using an online platform, ensuring efficiency and accuracy in data collection.
This method also allows for obtaining additional contextual data and a deeper understanding of customers' opinions and experiences. The advantage of personal surveys is that the interviewer can adapt the approach to each respondent, which can be valuable for more in-depth and detailed research.