In 2026, technology is playing an increasingly important role in the economics of the fresh produce category. Automation, resource management, analytics, production control, and logistics help reduce costs, minimize losses, and make business results more predictable.

This survey will help identify which factors have the greatest impact on profitability, how actively companies use technology in production, and where businesses most often lose margin.

Share your experience. Your answers will help us better understand the role technology plays in the efficiency and profitability of the fresh produce business today.