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How perceptions of product prices and sales are formed
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Surveys
How perceptions of product prices and sales are formed
In your opinion, what has the strongest impact on product sales?
Price
Packaging and visual perception
Retail placement
Assortment and competitors
To what extent does your product’s price depend on positioning rather than cost?
To a large extent
Partially
Hardly depends
Not analyzed
How often do you encounter situations where a more expensive product sells better than a cheaper one?
Often
Sometimes
Rarely
Never
How do you assess the impact of packaging on price perception?
Critical
Significant
Moderate
Minimal
Do you use assortment as a tool to influence consumer choice?
Yes, systematically
Partially
No
Planning to implement
How strongly does retail influence your product’s sales?
Critically
Significantly
Moderately
Weakly
Where do you think businesses most often lose sales?
In pricing
In packaging
In placement
In logistics
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